Martin Schwenk explains Mercedes-Benz Retail of the Future | Interview | Autocar India
In a first for a carmaker in India, Mercedes-Benz has adopted a direct to customer sales model. In conversation with Hormazd Sorabjee, Mercedes-Benz India's MD and CEO Martin Schwenk talks of the drivers behind this move, the role of the dealer, the impact on discounts and more.
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